Volume 16 Number 1 (June 2025)

Front Cover
Front and Back Cover
CONTENTS

Research Papers

 OHRID BETWEEN IDENTITIES: IMAGE, EXPERIENCE, AND TOURIST PERCEPTION
G. Kitevski, A. Milenkovski and M. Gjorgievski

INDUSTRY SYMBIOSIS – LITERATURE REVIEW AND SITUATION IN NORTH MACEDONIA
 A. Erceg, J. Damoska Sekuloska and V. Boškovska

THE EFFECT OF ACCESSIBILITY, FINANCIAL LITERACY, SELFCONTROL, AND INCOME ON INTEREST IN SAVING AT A BANK FOR DISABILITIES
N. Adinda Putri, I. Nuraini Dwiputri and E. Isupova

THE ROLE OF THE INTERNATIONAL CODE OF ETHICS FOR PROFESSIONAL ACCOUNTANTS IN UNETHICAL SITUATIONS
I. Dropulić, M. Letica and M. Mabić

SATISFACTION OF VISITORS WITH THE WELLNESS TOURISTSERVICES OF REPUBLIC OF CROATIA
V. Milojica and R. Alkier Tomić

ECOTOURISM AND ITS IMPORTANCE FOR HUMAN RESOURCES DEVELOPMENT IN THE REPUBLIC OF NORTH MACEDONIA
Lj. Janevski, M. Gjorgievski and D. Nakovski

ACHIEVING COMPETITIVENESS WITH MARKETING 5.0 IN NEW BUSINESS CONDITIONS
M. Bakator, M. Vukoja and D. Manester

NAUTICAL TOURISM AS A KEY TOURIST PRODUCT FOR THE IMPROVEMENT OF TOURISM IN SERBIA
P. Todorov and Lj. Milenkovski

HOW COMPETITIVE IS TOURIST OFFER OF ADRIATIC CROATIA? ANALYSIS OF CURRENT STATE
I. Rajković, S. Fuchs and M. Vukoja

ANALYSIS AND INFLUENCE OF EDUCATION AND TALENT OF MANAGERS ON BUSINESS COMMUNICATION IN COMPANIES
D. Baricevic and I. Rajkovic

THE CONTRIBUTION OF FAMILY ENTREPRENEURSHIP TO MITIGATING SEASONALITY IN CROATIAN TOURISM
I. Čapeta