Volume 14 Number 1 (June 2023)

Front Cover
Front and Back Cover
CONTENTS

Research Papers

 FASHION FRANCHISES - REVIEW OF CROATIA AND NORTH MACEDONIA
A. Erceg, V. Boškovska and L. Kukec

INDICATOR BASED ECOTOURISM PLANNING
M. Bartula and V. Radun

EXPLORING THE EPISTEMOLOGICAL ROLE OF THE DECOMPOSED S&P 500 SIGNAL COMPONENTS ON THE FORMATION OF INVESTORS’ SENTIMENT
G. Kamberi

FRANCHISING IN SERBIA: TRENDS AND PERSPECTIVES
M. Stanković, J. Džoljić, V. Popović and T. Anđelković

STRATEGIC BRAND MANAGEMENT IN FUNCTION OF IMPROVING THE COMPETITIVE POSITION OF TOURIST DESTINATIONS
D. Blazheska, N. Ristovska and D. Nakovski

ACHIEVING COMPETITIVENESS WITH MARKETING 5.0 IN NEW BUSINESS CONDITIONS
M. Bakator, M. Vukoja and D. Manestar

THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND
V. M. Palevska, S. Gramatnikovski and A. M. Klimoska

NAUTICAL TOURISM AS A KEY TOURIST PRODUCT FOR THE IMPROVEMENT OF TOURISM IN SERBIA
P. Todorov and L. Milenkovski

ANALYSIS AND INFLUENCE OF EDUCATION AND TALENT OF MANAGERS ON BUSINESS COMMUNICATION IN COMPANIES
D. Baricevic and I. Rajkovic

THE IMPORTANCE OF SMALL HOTELS IN TOURISM INDUSTRY DEVELOPMENT
A. M. Klimoska and V. Trajkov

RESISTANCE OF SMALL ENTERPRENEURSHIP IN CROATIA TOURISM TO GLOBAL HEALTH CRISIS
I. Čapeta